Cold email and lead generation guides
- How to follow up on a cold email
This guide covers when to send each follow-up and how many to send, with six short templates.
- Lead generation for IT services companies and MSPs
This guide shows how an IT firm picks a niche, builds a list and opens with a small offer.
- Cold email templates that get replies
This guide gives the format a cold email follows and five short templates you can copy.
Free cold email tools
- Cold email subject line checker
The checker tests length, spam words, capitals and placeholders as you type.
- Cold email spam checker
The checker reads a whole cold email for the wording that trips spam filters.
Outreach comparisons
- Cold email agency, software or done-for-you: how the options compare
This page compares four ways to run outreach on how you pay and who does the work.
- Instantly vs Smartlead: price, limits and who each one suits
This page compares the two cold email tools on price, mailboxes, warmup and sending limits.